Financial Management Strategies in Business Development in Ranung Craft Micro Enterprises in Pajukukang Village

Abstract

The purpose of the research is to know, analyze and formulate effective strategies to increase the competitiveness and sustainability of micro enterprises. The location that is the object of the research is the Ranung Craft micro business located in Pajukukang Village, Maros Regency, the purpose of this study is to find out how the financial management strategy in the Ranung Craft micro business. This study uses a qualitative descriptive approach method, the types of data used in this study are primary and secondary data, data collection methods through observation, interviews, and documentation.

The results in this study show that the financial management strategies of informants have good potential for managing finances. However, it is necessary to increase knowledge by utilizing technology and implementing more effective strategies so that Ranunng Craft Micro Enterprises can achieve good financial goals.