The Influence of Online Sales Person Presence and Sales Person E-Service Quality Online Purchase Decisions at YH Store Palopo City

Abstract

The This study aims to find out 1) The Influence of Sales Person Online Presence on Online Purchase Decisions at YH Store, 2) The Influence of Sales Person E-Service Quality on Online Purchase Decisions at YH Store, and 3) The Simultaneous Influence of Sales Person Online Presence and Sales Person E Service Quality on Online Purchase Decisions at YH Store. This research was conducted at YH Store Palopo City, South Sulawesi. The research sample was 100 respondents who were selected using random sampling techniques. The data collection method used in this study is by observation and questionnaire. Tested using SPSS software. The tests used in the study to prove the hypothesis include, validity, reliability test, classical assumption test, multiple linear regression, t test and F test. The results of the study show that X1 (Sales Person Online Presence) and X2 (Sales Person E-Service Quality) simultaneously have a significant positive effect on purchase decisions at YH Store in Palopo City. This can be seen from the F-count value of 136.963 > F-table 6.90. X2 partially had a positive and insignificant effect on purchase decisions at YH Store in Palopo City. This can be seen from the t-count value of 1.082 > t-table 0.677 and has a significance value of 0.282 > 0.05 which means that the online salesperson presence variable has a positive and insignificant influence on purchase decisions. X2 partially had a significant positive effect on purchase decisions at YH Store in Palopo City. This can be seen from the t-calculated value of 32.705 > t-table 2.079 and has a significance value of 0.000 < 0.05 which means that the salesperson e-service quality variable has a positive and significant influence on purchase decisions.