Human resource Management Strategy in the Facing of Global Competition (Case Study of Toko JJ Koto Raya Makassar)

Abstract

This research aims to determine the human resource management strategy at JJ Koto Raya Store in the face of global competition. The process of data collection, data reduction, data submission, and drawing conclusions are all parts of the data analysis carried out in this study. This research method is qualitative, which is a type of research method that involves collecting, writing, and explaining data before analysis. The sample in this study uses the purposive sampling technique. Managers and employee staff became the sample (informants) in this study. The results of this study show that the implementation of the right HR management strategy can increase employee productivity and the company's competitiveness in the face of global competition.