THE EFFECT of TRUST and Risk Perception on Online Consumers Purchasing Intentions (Study The case on Facebook’s Social Media Market place)

Abstract

Facebook in one of the online shops indonesia. This study aims to determine the effect of trust and risk perception on consumer purchase intentions on the social media site facebook. Survey in this study is Graha Prima Computer students who know social media sites facebook sampling techniques using insidental sampling method with a sample size of 100 people data collection techniques using a questionnaire.

The results of this study suggest that tust has a positive impact on the intentions of buying consumers online, risk perception has a positive impact on thebuying of consumers online, and together trust and risk perception have a 56% interest in buying consumers.