Marketing Strategy of Gambung Cakes in Luwu Regency

Abstract

 The purpose of this study is to review and understand the marketing strategies carried out to increase the sales of gambang cakes. This research uses qualitative methods, to collect the data the researcher uses the technique of observation, interviews, documentation. The results showed that the MSME Cakes gambung luwu regency used marketing strategies such as promotion, good service so that consumers felt comfortable, and the location where this greatly affected the sales of gambung cakes in luwu regency which was on the side of the palopo-makassar axis the marketing strategy that had the greatest influence on the sales turn over of gambung cake MSME product was the promotional strategy, this was indicated by the number of consumer responses to gambung cake products through promotion.